In the modern sports media landscape, proper social media content strategy is an absolute necessity. So too is building one’s brand. In fact, brand development and social media strategy go hand-in-hand, and have a symbiotic relationship.
As an independent creator, you need a strong brand image and strategy to separate in an oversaturated market. And by having a strong understanding of your brand and the direction you want to go, you can effectively follow those directives with your social media work.
Aaron Eisman, Founder and CEO of Eisman Digital, knows how to bridge the gap between brand development and social media strategy better than most. He’ll be discussing the future of brand building on social media at the Sports Media Digital Summit, a completely virtual event on March 24-25 focused on the future of sports media.
Eisman’s path is one that extolls the virtues of versatility. While he originally began with a journalistic background, Eisman learned how to expand into content strategy and analytics, and from there, his combination of skills led him to the consulting world. Now, he works with a variety of athletes, sports agencies, startups, and more.
How a Strong Brand Fuels Social Media Success
Branding is everything for content creation. Strong branding can siphon audience from other pockets of the market and help sustain growth, whereas weak branding can prevent you from separating. Eisman has made a living out of assisting influencers and businesses with their branding and social media work, and his strategy has a strong track record.
The basis of Eisman’s strategy insight is simple: If you’re an independent creator looking to build a brand, you have to know yourself, and you have to know your audience. Those two pursuits can take you a long way.
“That’s what you have to figure out early on is, who is the brand? What makes us unique and different, and how can we best adapt towards the generational changes of these platforms? These generations change, the people who use these platforms, the consumption habits of the audience changes. So, how does our brand not just stay true to who we are, but evolve over time so that we’re best suited for the audience? Because we’re posting on social media to them. Who are we posting to, and why does it matter to them?”
From the development of your brand image and your audience, you can then extrapolate that knowledge and apply it to your execution on social media. With social media, you have to be calculated, coordinated, and you have to take it case-by-case with each platform. That tenuous, tedious approach — Eisman says — can be worth the trouble.
“If you don’t understand the platforms, you don’t understand who the platforms are holding, who the audience is on those platforms, then you get lost in this ‘throw stuff against the wall’ mentality where you’re just trying to see what sticks, and that’s not the best approach on social media. It’s better to know the brand, know the strategy you want to put upon the platforms, and then start to push out the right content based upon the platform itself.”
Learn More at the Sports Media Digital Summit
As trends become central to sports content, understanding how to capitalize on them is crucial for aspiring sports media professionals. At the Sports Media Digital Summit, Eisman will discuss how to build your own personal brand, and how to effectively extrapolate social media strategies from your brand foundation.
The virtual summit takes place March 24-25 and features sessions on the biggest trends shaping sports media, from content strategy to audience growth and monetization. Whether you’re a writer, analyst, or content creator, this session will provide actionable strategies to elevate your work using data.
Register now to gain the insights and make the valuable connections needed to help elevate your career.
