Ian Cummings

Latest Career Advice

5 Things To Consider When Creating Membership Programs and Paid Products

You’ve made headway with your sports media business. Your content is thriving, and your audience is growing. You’ve established a level of brand loyalty. Now, it’s time to seal the deal and...

5 Ways Networking Can Help With Executive Growth in the Media Space

Regardless of your career path, networking is an essential component of your journey as a professional. In the sports media space, that emphasis on networking is magnified to an even greater extent. The...

5 Data Points That Help Measure Content Success and What They Mean

Some NFL coaches say stats are for losers and winning is all that matters. We politely disagree. Whether you’re on the football field or on the computer working up your content strategy,...

5 Keys to Properly Analyzing and Extrapolating Data as an Executive

If you’re an executive in the sports media space, data extrapolation and analysis is going to be a big part of your job. Whether your attention is steeped in page views or...

5 Ways to Capitalize on Trends to Produce Relevant Content

At times, writing or creating content can feel like trying to catch lightning in a bottle. You can put in hours of work researching your topic, formatting your work, and putting on...