Ian Cummings

Latest Career Advice

4 Reasons Why Conquering Video Content is Essential for Creators

Video skills aren’t just optional in the modern age of sports media; they’re required. You can always carve out a niche in written content, but if you want to truly grow your...

6 Keys to Becoming a Successful Sports Podcaster

If you want to become a successful sports podcaster, there’s a method to the madness. The sports media landscape may seem unpredictable and chaotic at times – and it certainly can be...

7 Ways to Build Relationships with Creators and Influencers

The rise of creators and influencers has opened the door to a new opportunity for brands in the sports media industry. True to their name, influencers have some of the most powerful...

4 Ways To Measure Return on Investment as a Manager of Sports Content

You most often hear the phrase “return on investment” (ROI) in the financial world, but it’s a mantra that holds merit in the world of sports media, too. It’s relevant for both...

6 Tricks to Fostering and Sustaining Large-Scale Social Media Engagement

The realm of social media can be overwhelming, but it also presents exciting opportunities for up-and-coming sports media professionals. It’s a chaotic landscape to navigate, but if you know some of the...