Ian Cummings

Latest Career Advice

4 Ways to Monetize Your Content Besides Sponsorships

So you’re growing your following as a sports media presence, and you want to monetize your work. Sponsorships are a viable option, especially if your content is heavily targeted and holds a...

3 Ways to Gain Confidence as a Presenter for Videos and Podcasts

Confidence is everything when you’re presenting yourself and especially when on camera to a wide audience. You’ve heard it time and time again. And in the new age of the sports media...

4 Ways to Adapt to Market Disruptions in Sports Media

The sports media industry is changing. Market disruptions have completely reinvented the landscape, as well as the pathway to survival. The rise of AI has left many content channels without a reliable...

4 Essential Marketing Tips to Boost Your Outreach as a Sports Content Creator

As you venture into the sports media industry, you no doubt have a vision for the subject you want to cover and the content you want to produce. The content and the...

6 Checkpoints Content Creators Need to Know When Seeking Paid Users

Making money in the sports media industry can be difficult. Ad revenue is a large part of the profit equation for both composite brands and solo content creators, but a new segment...