Ian Cummings

Latest Career Advice

5 Ways to Use Emotional Intelligence to Lead as a Content Director

The job of a content director can be a hectic one in the modern world of sports media. In such a high fast-paced industry with a never-ending news cycle, it takes a...

How to Make Your Content Authentic: Follow These Essential Principles

In this age where sports media personalities can interact more and more intimately with their audience, the art of being “real” and “authentic” has become increasingly more important. But what does it...

5 Tips for Overseeing a Team of Writers and Providing Feedback

In a lot of ways, a writing room is like a normal day-to-day office. A supervisor oversees the content planning and production, while the production itself is often sourced from writers themselves....

How to Grow Your Social Media Following in 5 Essential Steps

So you’ve decided to become a sports media professional. It’s not an easy path to take, but it can be very rewarding if you put in the effort and manage your time...

4 Key Components to the Perfect Informational Sports Voice

While sports content has seen a drastic shift towards highly opinionated content, there is still a demand and place for informational writing. Informational writing aims to provide its audience with improved knowledge or...