Ian Cummings

Latest Career Advice

7 Ways to Build Relationships with Creators and Influencers

The rise of creators and influencers has opened the door to a new opportunity for brands in the sports media industry. True to their name, influencers have some of the most powerful...

4 Ways To Measure Return on Investment as a Manager of Sports Content

You most often hear the phrase “return on investment” (ROI) in the financial world, but it’s a mantra that holds merit in the world of sports media, too. It’s relevant for both...

6 Tricks to Fostering and Sustaining Large-Scale Social Media Engagement

The realm of social media can be overwhelming, but it also presents exciting opportunities for up-and-coming sports media professionals. It’s a chaotic landscape to navigate, but if you know some of the...

5 Things To Consider When Creating Membership Programs and Paid Products

You’ve made headway with your sports media business. Your content is thriving, and your audience is growing. You’ve established a level of brand loyalty. Now, it’s time to seal the deal and...

5 Ways Networking Can Help With Executive Growth in the Media Space

Regardless of your career path, networking is an essential component of your journey as a professional. In the sports media space, that emphasis on networking is magnified to an even greater extent. The...