Ian Cummings

Latest Career Advice

How to Grow Your Social Media Following in 5 Essential Steps

So you’ve decided to become a sports media professional. It’s not an easy path to take, but it can be very rewarding if you put in the effort and manage your time...

4 Key Components to the Perfect Informational Sports Voice

While sports content has seen a drastic shift towards highly opinionated content, there is still a demand and place for informational writing. Informational writing aims to provide its audience with improved knowledge or...

7 Tips to Make Your Sports Writing More Captivating

Sports writing is one of the most prominent career lanes in sports media. And while a sports media professional has to be versatile to build a brand, writing and knowing how to...

Don’t Forget These Crucial Audience Engagement Guidelines

Interacting with your audience on social media, YouTube, and other platforms is one of the most important tasks of a sports media professional. If you want to expand your reach, having a...

How to Build Your Most Important Asset: Credibility

In the sports media world, credibility is one of your most valuable assets. It’s the safeguard of your reputation as a voice in the industry. Having and bolstering credibility can expand your...