Video skills aren’t just optional in the modern age of sports media; they’re required. You can always carve out a niche in written content, but if you want to truly grow your brand and expand to new markets, video content provides the best opportunity for that. If you avoid getting into the video space, your brand could stagnate.
Video content is unique in that it can reach an audience on countless high-user, high-activity platforms – YouTube, TikTok, X, Instagram, Facebook, etc. – and it can do so organically, continually, while also presenting the most growth potential of any medium.
The video space is the perfect place to invest additional time and energy as you seek to grow your brand, but what are the specific opportunities present with this medium? Here, we’ll go through some of the qualities that make video content unique. What opportunities can you capitalize on?
Why Content Creators Need to Develop Video Skills
1) Video Reigns Supreme on Social Media
Every medium for content creation has its perks. Written content is the tried-and-true, traditional path. Audio content allows for easy consumption anywhere – at home, on commute, or during work. But there’s little debate that video content is the most engaging form of media.
Video content stimulates multiple senses – sight and hearing – and it naturally supports the closest connection between you and your audience. You can be fully present and at your most authentic for your audience, and you can also use tools and graphics to stimulate further.
The massive growth of video content across platforms proves its merit as the superior engagement form, too. YouTube is the second-biggest search engine, TikTok is the fastest-growing social platform, and Instagram Reels have also become much more popular. This is the wave, and this is the prime time to get on it.
2) Video Helps You Reach a Younger, More Diverse Audience
Through video content’s vast interaction interface, you can gain the tools necessary to go beyond simple interaction, and build an actual community around your subject and your brand. Identifying video content’s engagement potential is the first step. This is where you capitalize on the ground floor.
Video content enables you to interact directly with your audience at a level of sensory involvement that no other medium matches. You speak to your audience, you maintain visibility for them, and you can utilize these virtues through active interaction.
Younger audiences heavily favor the element of interaction that video content provides. And by engaging these audiences through methods such as live chats, mailbags, watch parties, and interactive events, you can reach more diverse audience bases as well.
3) With Video Content, You Can Expand Your Versatility
Another prevailing perk of the video content medium is its versatility. You’ll need to have a strategy with how you approach your video production, of course – not every video can be an hour long. But if you know your audience, you can use video to ride the wave and construct a nexus of consumable content.
Whether you want to create high-energy, interactive shorts, quick recaps, in-depth analyses, high-level breakdowns with visual aids, interviews, or podcasts, the video medium has the necessary qualities to bring that content to life. Proper execution and review is crucial, but the potential energy is always there.
4) Video Content Opens Pathways to Brand Growth and Profit
The path to profit is a long one on any medium – video included. But video – at the very least – has the potential to bring you there if you use it the right way, and capitalize on the opportunities that manifest through video’s engaging format, community-building tools, and versatility.
You’ll have to do the grunt work early on to establish your brand and become a consistent presence, but if your effort is applied effectively, you can open pathways to exponential brand growth. And if your brand gets large enough, you can cash in with advertisements and subscriptions from your most loyal followers.
Playbook
1. Recognize that video rules on social media
2. Reach younger, more diverse audiences
3. Capitalize on video versatility
4. Open pathways to grow and profit
