Why We're Here

The sports media landscape is evolving faster than ever. Today’s professionals face unique challenges, from keeping up with shifting audience habits to mastering new monetization models and crafting standout content in a crowded market. 

At Sports Media Playbook, we recognize these challenges and aim to tackle them head-on, equipping you with everything you need to take your career to the next level.

Our mission is to empower aspiring and established sports media professionals by building a vibrant, supportive community where knowledge and experience are shared freely. 

We believe that by coming together to discuss strategies, share insights, and learn from one another, we can elevate the industry and set each other up for success.

Who Is This For?

If you’re reading this, it’s for you. Simply put, SMP is designed to reach all levels of sports media, from aspiring new entrants just getting started all the way up to the media executives guiding the industry. We welcome:

Creators and Influencers
Aspiring and established content creators across platforms like YouTube, TikTok, Instagram, and Twitch.

Journalists, Broadcasters, and Writers
Covering all sports and career stages, from bloggers to full-time reporters.

Sports Media Professionals
Including editors, producers, broadcasters, videographers, photographers, and social media managers.

Managers, Directors, and Sports Media Executives
Senior professionals in leadership roles seeking to expand networks, find new talent, and stay current with media trends.

Adjacent Professionals
Affiliate Marketers, Brands, Sponsors, and Product Reps that support and help sports media professionals monetize their audiences.

Our
Core
Values

Empowerment

We equip our audiences with the tools, knowledge, and network to achieve their sports media career goals.

Connection

We foster a community for networking, mentorship, and collaboration.

Innovation

We’ll help audiences stay ahead of industry trends, adapting to the evolving sports media landscape

Excellence

We encourage continuous learning and improvement through resources, workshops, and events.

Diversity and Inclusivity

We ensure that creators, influencers, and professionals from all backgrounds are respected, represented and supported.

Our Core Values

Empowerment

We equip our audiences with the tools, knowledge, and network to achieve their sports media career goals.

Connection

We foster a community for networking, mentorship, and collaboration.

Innovation

We’ll help audiences stay ahead of industry trends, adapting to the evolving sports media landscape

Excellence

We encourage continuous learning and improvement through resources, workshops, and events.

Diversity and Inclusivity

We ensure that creators, influencers, and professionals from all backgrounds are respected, represented and supported.